If
we often monitor the development of health blogs by using web mastertools,
would someday find the term tag hreflang. When in account web mastertools, try click fads in the
search traffic continues to go to international targeting, well do not be
surprised, the term tag hreflang you will find there.
It
sounds so strange this one tag and there must be a question that hangs in our
minds, what exactly is the hreflang tag, then what is the bad effect if it does
not put a hreflang tag?
Understanding Tag Hreflang
Hreflang
tags are actually one form of meta tags that we often paste in the template
part of a site. Given the great benefits to SEO or not a site, webmaster google
since 2011 has been advocating that this type of meta tag is used on the old a
site. Visible via https://support.google.com/webmasters/answer/189077?hl=en
We
leave for a moment what the google webmaster experts said. The hreflang tag is
actually a language or term used by google as a symbol to denote the language
of a country.
So if this hreflang tag is not in pairs template our blog, then from where search engines will know the language used by our blog. This will make the search robot confused to translate all the article posts in the blog. Try to think!
This
means that, if our blogs speak indonesian then the symbol known by google
search engine is id, even for English-language blog for united states is us-en.
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also
Point,
these symbols to notify the search robots when crawling that the language of
our blog for example using Indonesian or English with the target that we aim at
the country of Indonesia or the United States.
So if this hreflang tag is not in pairs template our blog, then from where search engines will know the language used by our blog. This will make the search robot confused to translate all the article posts in the blog. Try to think!
Each
country has its own symbols in the way the search engine google look, two of
them as I mentioned earlier. For other countries hreflang tag code can be found
in wikipedia.com
Bad Effects Not Installing
Hreflang Tags
Growing
a new question, if we do not put hreflang tag how? is there a bad effect on our
blog?
This
is a critical question, and I salute those who think like that. This can not be
considered a trivial matter, because this could be one source of disaster does
not go up our blog traffic.
Back
again to the question earlier, of course there is influence for a blog that
does not put this hreflang tag. In my monitoring so far, the bad effects are:
- Ta rget readers are targeted by our blog is still obscure so that people who visit the blog, the number is very small
- The number of articles indexed by google search engine, not in accordance with the number of articles we post.
- We can not monitor our blog traffic because there is no data available on the web page mastertools Be the source of the emergence of broken links for sites that berplatform blogspot. Some blogger explanations on some sites I read, seem to think hreflang tags have no effect on blog traffic.
- This is a false idea, but I appreciate their opinion that way.
But
if it is linked with blogspot.com platform changes to blogspot.co.id then the
bad effect of not installing hreflang tag will be felt up to the bone of the
sum.
This
is an experience that I experienced myself, when trying to check the number of
broken links my blog, then read my blog platform is not blogspot.co.id but
blogspot.de (de is tag reflang Germany).
Why
this happened ?
because
the robot search google arbitrarily translated our blog articles, thought to
use the German language. Unfortunately also due to automatic changes to the
platform from blogspot.co.id to blogspot.de, this is considered broken links so
that in a chain, easy to guess, the edges would be blog traffic will be
destroyed, squat.
Another
problem, too, if the number of broken links in a site too much then very
damaging reputation in the eyes of google search engine. Obviously, the page
authority site is very low, considered unprofessional and only the origin of
the affairs.
How to Install hreflang Tags
When
it comes to my mind, it arrives at how to install the correct hreflang tag.
Many references are scattered in the networking network hreflang tag
installation script that the model is like.
But
I disagree with the hreflang tag script they already share. I myself
prefer to
mix hreflang using hreflang generator tools at
https://www.aleydasolis.com/english/international-seo-tools/hreflang-tags-generator/
I
think using the tools help will be more accurate hreflang tag writing script,
away from the impression as the saying goes buy a cat in a sack.
For
how to use is easy enough, after entering the site page immediately fill in the
form that is available such as blog url address, then in the next form select
the language option used in the blog and the last stage select the destination.
Fill in the form that says "add an additonal language / country url
version" if you intend to expand the coverage of readers from other target
countries such as Philippines, Singapore, Brunei ..
Once
all the forms have been filled in, click on the part that says "generate
the hreflang tags for these urls". Wait a few moments, then at the bottom
will be presented tag hreflang your blog is ready to be installed in the
template.
For
installation in templates, the steps are
- Log in to your blog account
- Select the theme menu and click edit template
- Search for tags <head> and place it under the hfreflang tag that was created earlier
- Once it has been installed, then go to web account mastertools and change in the international targeting. Select the targeted country of choice by country when creating hreflang tags with the help of the generator hreflang tools
Now
the task you stay sit sweet reap the results
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also
